Revenue Leadership · SaaS & PaaS · EMEA & Global

Building revenue engines
that scale.

I'm Ruud Oudman — a people-focused (S)VP of Sales with 25+ years of experience turning ambitious targets into consistent results, across fast-moving start-ups and global organisations alike.

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Fortune 500

Solvay, DSM, Thales, PostNL, ABN AMRO, Siemens, Lego & many more

150%

Regional growth achieved at Percepto during tenure

192%

Peak quota attainment as Sales Director at Mendix

€1M+

Equity scaled at own company Duor Holding

About

People-first.
Results-driven.

I am a driven (S)VP of Sales with over 25 years of experience across the SaaS and PaaS industries — from fast-moving start-ups like Rappit to global organisations such as Siemens. I am passionate about building high-performing sales teams that consistently outperform targets by deeply understanding customer needs and forging long-term, value-driven relationships.

My career spans founding my own company, leading EMEA expansions for well-funded scale-ups, and coaching BDRs through to enterprise AEs. I am equally comfortable setting strategy in the boardroom and rolling up my sleeves on the front line.

Outside of work, I'm married and a proud father of three. I keep active through running, weight training, skiing, and Kamado grilling — and I'm always eager to take on new challenges.

SaaS / PaaSMEDDPICCValue-based SellingTeam LeadershipBusiness DevelopmentCRM & Sales OpsRevenue StrategyChannel ManagementMarket Expansion
SaaS / PaaS Sales
MEDDPICC
Value-based Selling
Leading Teams
Business Development
Hubspot / Salesforce

Value proposition

Why me?

First commercial hire

Proven track record as the first commercial hire in new regions — building pipelines, winning early customers and establishing a repeatable go-to-market motion from day one.

Team builder & turnaround leader

Built and led high-performing teams of 10–20, and successfully turned around underperforming ones. I combine hands-on coaching with clear accountability structures to unlock consistent results.

Pan-European reach

Deep commercial experience across Benelux, the Nordics and broader EMEA — with the cultural fluency and network to open doors and close deals in each market.

Channel & partner expertise

Designed and scaled channel networks from scratch — including partner recruitment, onboarding and full enablement programmes that drive incremental revenue without requiring direct headcount.

Consistently delivering results

A demonstrable record of hitting and exceeding targets in every role — from individual contributor to senior leadership. I don't just build plans; I execute them.

Flexible engagement

Available for direct employment, payrolling or via my personal holding company — whichever structure works best for your organisation's needs and timeline.

Experience

Career journey.

Sep 2023 – present

Senior VP of Sales

Rappit Hybrid

Leading the global sales organisation and executing high-impact commercial strategies. Reporting directly to the CEO, overseeing global sales operations, compensation plans, and annual budgets. Developing scalable sales strategies and processes, setting ambitious targets, and successfully opening and building new regional markets.

  • 35% YoY revenue growth in 2024 and 2025
  • Built a new team of 10 people and opened offices in Germany and France
  • Implemented CRM and designed end-to-end sales processes

Dec 2021 – Sep 2023

VP Sales EMEA

Percepto Remote

Successfully launched a new market for this well-funded scale-up. Reported directly to the Co-founder/CRO with full responsibility for the regional financial plan, annual budgets, marketing spend, and team management. Hired and developed sales engineers, BDRs, and sales managers while building brand awareness and pipeline.

  • 150% regional growth during tenure
  • Set up and managed channel partner network
  • Opened EMEA as a net-new territory

Jun 2019 – Dec 2021

Sales Director International

Mendix (Siemens) Hybrid

Consistently exceeded annual sales quota. Responsible for driving growth across EMEA by building and leading high-performing teams, coaching BDRs and sales engineers, and evangelising the Mendix platform within Siemens. Played a key role in the company's scale-up from 100 to 1,500 employees.

  • 117% and 192% quota attainment
  • Enabled Siemens' global sales team with Mendix

Jul 2015 – Jun 2019

Enterprise Account Executive

Mendix (Siemens) Hybrid

Drove sales to enterprise customers across Benelux and Nordics, consistently exceeding targets. Hands-on responsibility for direct software sales, territory planning, and strategic goal-setting.

  • 102%, 222%, 118% quota attainment across three years
  • Global Account Executive of the Year 2017
  • EMEA Account Executive of the Year 2018 & 2019

Jan 2010 – Jul 2015

Founder & Managing Director

Duor Holding On-site

Sold a software platform enabling financial institutions to move assets off-balance sheet. Led complex negotiations, built strategic alliances, and worked closely with private and institutional investors and investment banks.

  • Founded and scaled own company to over €1M in equity

Sep 2001 – Jan 2010

Team Leader — Sales & Business Development

Vestacon On-site

Asset management and cashflow software for the financial industry. Led international business development, built the German branch from scratch, and consistently closed enterprise deals.

  • Drove 30% average annual balance sheet growth
  • Opened Germany as a new territory

Apr 1999 – Sep 2001

Management Consultant

CMG (now CGI) On-site

Advisory support to multiple management levels within ABN AMRO's International Division, focusing on analysing and improving business processes and integrating best practices across disciplines.

CV

Download my CV.

A full overview of my experience, achievements, and skills — available as a PDF for your convenience.

Download CV (PDF)
Ruud Oudman — CV 2026
PDF · 2 pages

Contact

Let's connect.

Whether you're looking for a seasoned revenue leader, want to explore commercial opportunities, or simply connect — I'm happy to hear from you.

Email
[email protected]
LinkedIn
linkedin.com/in/roudman
Location
IJsselstein, Netherlands

Languages

DutchNative
EnglishNear-native fluency
GermanIntermediate

Education

MSc, Business & IT University of Twente · 1993–1999 · Grade 8